TMWK Manifesto

A Work in progress. April 2013.

1. Cultivate – Curiosity

It all begins with curiosity.

“Our number one value isn’t in any of the skills we have. It’s that we’re essentially curious.”

– Jim Coudal via @brainpickings

Lola learns what it is like to be a bee…

Curiosity is the kick-start, the pre-requisite. It allows us to move forward, in the footsteps of children.

John Pilger had it right:

“…the first step is to engender an approach, enable the measurement of distances and walking toward. It is show the possible and potential.”

– Extract from article in The Guardian (1997?)

Curiosity is the muscle to help us manage change. It moves us through and toward…

2. Share – Story + Narrative

Next, we can get down to business. Curiosity will, naturally, give rise to compelling stories. Tying these together, we can develop rich narratives – context, possibilities, meaning, options, challenges. For these to have impact and help move others forward, we must share them, by narrating our work. Welcome to social business [aka enterprise 2.0 et al].

Business version 2.0 is fast and furious. To prosper, we need Hustle & Flow.

3. Create – Hustle & Flow

Flow is part stepping forward (‘engendering an approach’) and part moving where the network suggests, pulsing through the wirearchy <via Jon Husband>. Definition:

“A dynamic flow of power and authority based on trust, knowledge, credibility and a focus on results enabled by interconnected people and technology.”

In this wirearchy, flow is “the key to productivity, growth and prosperity. But to tap this flow effectively, every country, company and individual needs to be constantly growing their talents.” <Thomas Friedman after John Hagel et al.>

That’s why we need to hustle, too. Hustle is the ability and willingness to connect with others and sell our vision of a better tomorrow. It allows us to sponsor social business change in our enterprises. Hustle also corresponds with personal branding – creating memorable momentum in the lives of others. Your personal brand is a calling card that says:

Let me show you what I can do.

“I am part of the solution. I can help. Let’s talk.”

In times of flux, people will say, in return, “Thank you.”

Hustle & Flow “when possessed and fused correctly, creates a distinct, undeniable swag.” Things start to happen.

4. Be – F.R.E.S.H

@gapingvoid excellence as usual

How do we succeed in this endeavor? How do we leave our mark and effect personal and business change in our networks? Not simply by opening our mouths; or by pressing “Publish.”

In all the noise, all the clutter, all the network ambiguity, we must hold ourselves to a more relevant standard.

At TMWK, we always think:

Be F.R.E.S.H. This means content and context that is Fun.Revealing.Entertaining.Shareable+Social.Heartfelt.

In this way, we can create social objects <via gapingvoid>, the most valuable currency of social business.

5. Prepare – For The Future of Work!

Where does all this lead us? To a place of preparedness for the future of work, no less. We are ready, slightly scared, but ready nonetheless. Consequently, we are ahead of at least 80% of our brethren, but also curious about how we can help them get prepared too. We move forward again

← This Much We Know.→

Aside: I am not sure yet if this is a credo [definition: “I believe” [Latin]] or a manifesto [definition: “a published verbal declaration of the intentions, motives, or views of the issuer. Promotes a new idea with prescriptive notions for carrying out changes the author believes should be made.”]. It is, though, definitely a work in progress…

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