Category Design Case Study VII: Your Personal STORY.

The last category design case study is about ourselves – the story we tell to others about our particular genius, the promise we make for others to say “YES!” The right people want you (to work with them, for them). … Continue reading Category Design Case Study VII: Your Personal STORY.

What Book Would You Sell In Your (Autobiography) Bookstore With A Single Book?

I recently read about Morioka Shoten Ginza, “a tiny bookstore of “a Single Room with a Single Book” in Tokyo. It sells only one book; more precisely, multiple copies of one title that changes weekly…” Wow. The bravado, the chutzpah! … Continue reading What Book Would You Sell In Your (Autobiography) Bookstore With A Single Book?