mandate

I Was Born Ready. I Was Born For Today. It Just Took Me 15 Years To Realize It

I believe that work is…necessary, worthwhile, boring, time killer, inspirational. When I think my current work I feel…ambivalent, one step removed. And I wonder…why? Do you ever wonder why? That work is a disconnect, that there could be more? Around … Continue reading I Was Born Ready. I Was Born For Today. It Just Took Me 15 Years To Realize It

Prosper In The Future Of Work: Know When To Stop (Lowering Your Standards) #14Actions

Creating videos is cheaper than ever, and they are shorter than ever too. Technology has changed the prices, user demand has changed the length. (Technical) Quality matters less than audience impact. The corporate video is no longer about packaging over all … Continue reading Prosper In The Future Of Work: Know When To Stop (Lowering Your Standards) #14Actions

Content Marketing: A Series Of Tiny Astonishments

Thinking of telling great(er) stories and in need of direction and inspiration…turning to Peter Matthiessen is often a good idea. This from an interview with him: “E. M. Forster made that wonderful observation that good writing is administering a series of tiny astonishments. The astonishments aren’t things you never knew. What they are is sort of the first articulation of something you knew but you’d never seen set down in print. And you say, Ah, yes! How true.” We are all looking at content marketing and asking, “What is the content?!” Well, let’s look for those tiny astonishments, no? It … Continue reading Content Marketing: A Series Of Tiny Astonishments