Category Design Case Study III: SCALE Everything.

This category design case study is about getting ahead of the organization, especially around change. Show leadership, be an exemplar. Bring the team with you on the journey to the emergent service offering. Here are the other case studies: Intro … Continue reading Category Design Case Study III: SCALE Everything.

“This is about the company; it’s about us, and it’s about me.” Maybe, it can be about you too.

In 2008, I made a pitch to a steering committee about replacing our SharePoint intranet with some kind of early social network technology. We had interviewed stakeholders around the world about how they wanted to interact with each other and … Continue reading “This is about the company; it’s about us, and it’s about me.” Maybe, it can be about you too.

I Am Having An Existential Moment Here! A Reflection on Dystopian Threats And Cultural Cures.

Over the last 5-10 years, I have morphed my learning focus away from the straight and narrow of MarComms. At first, it was through the lens of “Enterprise Social” – I saw an opportunity for collaboration tools to unlock new … Continue reading I Am Having An Existential Moment Here! A Reflection on Dystopian Threats And Cultural Cures.