Category Design Case Study VII: Your Personal STORY.

The last category design case study is about ourselves – the story we tell to others about our particular genius, the promise we make for others to say “YES!” The right people want you (to work with them, for them). … Continue reading Category Design Case Study VII: Your Personal STORY.

I Am Having An Existential Moment Here! A Reflection on Dystopian Threats And Cultural Cures.

Over the last 5-10 years, I have morphed my learning focus away from the straight and narrow of MarComms. At first, it was through the lens of “Enterprise Social” – I saw an opportunity for collaboration tools to unlock new … Continue reading I Am Having An Existential Moment Here! A Reflection on Dystopian Threats And Cultural Cures.

automatic

What Kind Of Decision-Making Brain Do You Have? Automatic Or Conscious

Peter Drucker defined a knowledge worker as someone with the “ability to acquire and apply theoretical and analytic knowledge.” How our brain operates, and how our instincts and strengths define us, is instrumental in understanding how we add value. Especially … Continue reading What Kind Of Decision-Making Brain Do You Have? Automatic Or Conscious