I am a huge fan of having a personal / professional manifesto. [Definition: 

“declaration of the intentions, motives, or views of the issuer. Promotes a new idea with prescriptive notions for carrying out changes the author believes should be made.”]

A manifesto puts skin in the game. It says, I stand for something.

BTW, if manifesto is too grandiose for you, call it a credo [definition: “I believe” [Latin]]  

When I started my blog many years ago, after the first few months of writing, I realised there were emergent themes in my writing, in my worldview, in the value that I brought to the workplace.

I dissected a whole bunch of manifestos and crafted my own, around which I have noodled by brand offering over the years.

The TMWK Manifesto on my website started out as a Work Manifesto for the Social Age – a call to arms about how to make the most of the opportunities afforded by social technology.

It stands the test of time, such that I can crudely and brazenly claim it as a Work Manifesto for the Pandemic Age without any rework. The emergent ideas of the late ’00s and ’10s are today’s urgent workplace needs.

What are you doing to reorient around these ideas? How will you lead in these times?

This Much We Know.