I want a meme to use to discuss my approach to my writing and my brand promise. Currently, this is the TMWK Manifesto.
Can I do better? For sure, I wrote the original in 30 minutes, in the spirit of the Manifesto of Done.
Beta v.1 stripped everything back to the headers – but perhaps asks too much of the viewer to “get it.”
I know! Let’s add back in some verbiage, so that each concept stands alone as a possible aha moment for the reader.
But what do we get with more “stuff”? More design clutter.
In an act of real courage, I showed beta v.2 to two talented designers I work with. After a stunned silence and a gulp for air, they gave me the feedback I already knew:
- where does the eye move?
- there is clash
- each artifact deserves its own image in order to breathe (rather than trying to box them all in together)
- it is VERY visual!

All good. Beta v.3 should explore isolated components, even though the end goal is a simple representation.
←This Much We Know.→