What Book Would You Sell In Your (Autobiography) Bookstore With A Single Book?

I recently read about Morioka Shoten Ginza, “a tiny bookstore of “a Single Room with a Single Book” in Tokyo. It sells only one book; more precisely, multiple copies of one title that changes weekly…” Wow. The bravado, the chutzpah! … Continue reading What Book Would You Sell In Your (Autobiography) Bookstore With A Single Book?

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I Was Born Ready. I Was Born For Today. It Just Took Me 15 Years To Realize It

I believe that work is…necessary, worthwhile, boring, time killer, inspirational. When I think my current work I feel…ambivalent, one step removed. And I wonder…why? Do you ever wonder why? That work is a disconnect, that there could be more? Around … Continue reading I Was Born Ready. I Was Born For Today. It Just Took Me 15 Years To Realize It

Build Your Personal Brand NOW. Ask For Help Later.

I am tired of resumes / CVs. Such a lame-ass mechanism for enabling me to say “Yes!” to someone. For every applicant I had recently for the opening in my team, I scanned the documents for relevance, then went online to check for social channels – and the real/big reveal… And the biggest reveal? That most (MarComms!) people are still invisible online. Or, close but still no cigar, their channels have been set up for the purpose of securing this very job. No. Do it like this. Set up your channels. Live your life. Share, as you see fit, with … Continue reading Build Your Personal Brand NOW. Ask For Help Later.

Brand Thinking

The usual awesomesauce from @brainpickings – this time in reviewing Debiie Millman’s Brand Thinking. And, at TMWK, we do think about brand. We think brand is about defining how your particular genius: “This is why you need me” in the context of your employer conversation; “This is how I am my best” in relation to anyone understanding you better. As the article breaks down, there is much tension in the discussion of “brand” meaning. I do not disagree. Professionally, it is a term that, when injected into conversation, will equally have people leaning in and openly grimacing. As individuals (versus … Continue reading Brand Thinking

“Media” Is The New “Brand”

Just as Share is the new Save, Media is the new Brand. We have knowledge oozing from every organizational orifice. Switching from save to share creates myriad new opportunities for innovation, project breakthroughs, leverage. Internally, we are more interconnected, friendly, collaborative. Externally? Well, when we share our genius, we are reframing our corporate brand – away from our product toward our special sauce, our very fabric. Our brand moves from monolithic logo and product uniformity / ubiquity to our intertwined narratives, personal stories, our humanity. Social brands are the ones that are making waves, the ones that go viral. David … Continue reading “Media” Is The New “Brand”