Manifesto: a new idea with prescriptive notions for carrying out change.

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Manifesto 1 – Cluetrain.

Manifesto 2 – Cult of Done.

A core part of my personal brand is embracing the concept of 80-20. You can get 80% of the way there with 20% of the total effort. This is (usually) enough. Conversely, to get towards “100” takes immense effort – time, money, focus. Especially in times of increasing change and cognitive dissonance.

I have rolled this brand element into the embrace of Velocity – @ speed, with direction. Working at velocity, rarely do you nail it first time. You iterate, and you trust. And you say, “This is enough.”

Therefore, I get the Cult of Done Manifesto. It dovetails well with the TMWK commitment to Be F.R.E.S.H.

You can read the manifesto for yourself. It does not take long. indeed, part of its attraction is…

“I present to you a manifesto of done. This was written in collaboration with Kio Stark in 20 minutes because we only had 20 minutes to get it done.”

– Bre Pettis

80-20 come to life.

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