Manifesto: a new idea with prescriptive notions for carrying out change.
If you are in the business of social, you need this guide.
It begins a simple declaration that, perhaps, is enough:
All markets are conversations.
There are 95 declarations, proclamations, promises, urgings.
The other thesis most profound in my work is:
10. Participation in a networked market changes people fundamentally.
I use this phrase whenever I present on enterprise social networks (ESNs). When we move towards social, there is no going back, for better or worse. We see ourselves differently, we look at colleagues differently.
←This Much We Know.→