Tag: personal branding

Personal Branding2 Comments

Personal Branding: Get Lucky

ThisMuchWeKnow

You may recall that personal branding begins with reflection. It takes on a life of its own through stories that are amplified. You create a social object. The outcome is you get lucky… Serendipitously, today I wrote up some notes from Reid Hoffman’s The Start Up Of You. In the Invest In Yourself section, his action item is Update your profile on LinkedIn [where he is Chairman] so that your summary statement articulates your competitive advantages. You should be able to fill in this sentence: “Because of my [skill/experience/strength], I can do [type of professional work] better than [specific types of … Continue reading Personal Branding: Get Lucky

Personal Branding, Story + Narrative2 Comments

Personal Branding: Solidify Through Stories

ThisMuchWeKnow

Your personal brand begins with reflection. You sense ideas of your brilliance. Now, you need to make them come alive. If you are an “analytical” accountant, well, so is every other accountant. So exactly what was your process or insight that allowed you to do that great work? Dig around for words, dig around for stories, especially. Share those stories. Others may not remember your direct strengths, but they will relay a good story about you. These stories are data points. They weave together to build your narrative, and as John Hagel so eloquently explains, your personal narrative is never finished, … Continue reading Personal Branding: Solidify Through Stories

Personal Branding2 Comments

Personal Branding: Begin With Reflection

ThisMuchWeKnow

I had a long chat with an old friend last night, on the subject of personal branding. He is someone who is commendably reflective in considering how he adds value in his professional life. Already, this puts him ahead of most others. He wanted some practical advice on how to develop his brand. He started out young and dumb, worked hard, became pretty successful, but perhaps wants to get better at reading a room and making his presence felt, making his experience and ideas count. So, I suggested, keep on reflecting: Every day, consider how you were successful at doing … Continue reading Personal Branding: Begin With Reflection

Personal Branding, Story + Narrative1 Comment

This Much We Know? You Will Know Me From This Blog

ThisMuchWeKnow

I have learned many things from writing the TMWK blog for a year, with more than 260 posts. Here are 10 revelations, so far. I want to separate out a key piece. Because the blog is me working out loud, sharing my knowledge, perspective, beliefs and opinions, it is the CLEAREST, most precise way you can know me (well, unless you KNOW me IRL). I say This Much We Know. I mean, this is who I am, how I move out into the world. If you read this blog, you know me, you know my motivations, my focus, my gift and … Continue reading This Much We Know? You Will Know Me From This Blog

Personal Branding, Social Business, Story + Narrative, The Curious Will Inherit The World, The Future of WorkLeave a comment

Using My Online Personal Brand To Discuss Personal Branding

ThisMuchWeKnow

I was recently asked to share some thoughts with young communicators in Vancouver on kick starting your career. The event is today. Upon gathering my notes / ideas together, a core one of which is working out loud, I realised that I might have already articulated my thoughts. In other words, if I work out loud, I probably have the content online, in the open, already. So, I perused just 4-5 weeks of tweets and voila! there it all was, in plain sight. This is called walking the talk. Phew. An hour in Storify later and I had a flow … Continue reading Using My Online Personal Brand To Discuss Personal Branding

Personal Branding1 Comment

Want To Know About Personal Branding? Step Right This Way…

ThisMuchWeKnow

I closed out 2013 with a series of posts on personal branding and the BrandBoard process we excel at here at TMWK. To welcome the new year, here is a quick review of the content. It’s Me > You Every Time It starts with you. How you define yourself is the most important thing – more important than how other people define you. You own your brand. More >> Do You Have A Head-Heart-Hand Brand? We cannot be all things to all people. Don’t try it. Focus on where you make the difference. We find that most people have a … Continue reading Want To Know About Personal Branding? Step Right This Way…

Personal Branding1 Comment

Personal Branding: Are You A Head, Heart, Or Hand Brand?

ThisMuchWeKnow

When you think about branding, synthesis is critical. You cannot be all things to all (wo)men. You have to choose where your brand stands in the marketplace: niche, low-brow, action, sophisticated, smart, edgy? It cannot be them all. Moreover, there is no wrong place to stand in the marketplace. Just stand somewhere, and sell your wares. [In MarComms, many of us suffer from the curse of the Generalist – where it is impossible to articulate one’s brand in any way other than “I do a bit of everything.”] This plays out when we delve into personal branding. Most people orient … Continue reading Personal Branding: Are You A Head, Heart, Or Hand Brand?

Personal Branding, Story + NarrativeLeave a comment

When People Tell You Who YOU Are, Don’t Believe Them

ThisMuchWeKnow

Who are you? How do you show up at your best? How do you make the big difference? These big questions are important ones, increasingly so in light of the changes that will be wrought on all us knowledge workers in the mid-term. At TMWK, we turn these questions into a quest to uncover and polish your personal brand. Being able to articulate your value will make a difference in how people see you; who wants to work with you; what great projects you will be a part of. How do we do it? By having you distill your crazy-ass … Continue reading When People Tell You Who YOU Are, Don’t Believe Them

Personal Branding, Social Business, Story + Narrative, The Curious Will Inherit The World, The Future of Work5 Comments

What Does A Friend Look Like In The Age Of Social?

ThisMuchWeKnow

Or, How John Hagel, David Armano, Hugh MacLeod and Harold Jarche Kickstarted Me. Here’s how it began. 2011 Back story: In my MarComms job, I had two projects front of mind – launching an Enterprise Social Network (we were the first company in the world to completely replace our intranet with Yammer) and developing a bunch of infographics on business performance (turning heavy PowerPoint slides into something more digestible). Independently, I was mentoring some young communicators who were trying to work out their pitch and career paths. I spent a lot of time thinking about these topics; with plenty of online … Continue reading What Does A Friend Look Like In The Age Of Social?

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My Personal Brand: Revisited. Being The Best In The World At *THIS*

ThisMuchWeKnow

It is time to revisit my personal brand.  We have been developing the personal branding system to fully synthesize the input elements and to get to the brand essence. The BrandBoards have been redesigned to better illustrate this. What is that essence? A bit of Head – Heart – Hand. Usually, people have a brand essence clearly in one of the HHH camps. This is good news. Here is where you make the biggest difference; how you show up BIG. Mine, very clearly, is a HEAD brand. I do my best work by thinking; intellectualizing. It does mean I cannot … Continue reading My Personal Brand: Revisited. Being The Best In The World At *THIS*

Personal Branding, The Curious Will Inherit The World1 Comment

Personal Branding: Are You Curious?

ThisMuchWeKnow

Curiosity is the number one personal attribute to possess. Curiosity will enable you to deal with change, even embrace it. Furthermore, curiosity will enable you to drive the change; sponsor it; own it. And dealing with change is the number one business demand to deal with. I am always on the hunt for data on curiosity. You could say I am curious about curiosity. This is from Diane Dreher: Curiosity… “is positively correlated with creativity, intelligence, problem-solving ability, autonomy, a sense of personal control, and a willingness to challenge the status quo. It is also associated with positive affect, subjective well-being, better long-term health, … Continue reading Personal Branding: Are You Curious?

Personal Branding, Story + NarrativeLeave a comment

Knowing With The Head, The Heart, The Hands.

ThisMuchWeKnow

John Maeda always keeps it simple. His recent RISD Commencement introduction referenced Marshall Ganz; and how “moving people to action is about telling stories, and that our stories are formed by three ways of knowing.” Namely… knowing with the head knowing with the heart knowing with the hands This maps perfectly against the TMWK Personal Branding approach. Not only can we articulate our strengths through this triumvirate balance, we can also lead others with stories that exhibit the same attributes. Continue reading Knowing With The Head, The Heart, The Hands.