John Maeda always keeps it simple.
His recent RISD Commencement introduction referenced Marshall Ganz; and how “moving people to action is about telling stories, and that our stories are formed by three ways of knowing.”
Namely…
- knowing with the head
- knowing with the heart
- knowing with the hands
This maps perfectly against the TMWK Personal Branding approach. Not only can we articulate our strengths through this triumvirate balance, we can also lead others with stories that exhibit the same attributes.
This Much We Know 