Personal Brand: Get One To Help And To Get Help

One revelation of the process of researching and activating personal branding, for me, has been a turnaround in perspective about HELP.

I have always been loath to ask for help. Always thought I could do it myself (fool!). Tied up with this is an idea that the main reason to talk about yourself is to network hard and get into people’s rolodexes / contacts so that you can pick them off one by one and ask for the help. Some childhood stuff going on there probably, but here’s the Aha!

Continue reading “Personal Brand: Get One To Help And To Get Help”

“This Is Who I Am” Lets Others Say “This Is Who You Are.”

Recently I wrote a few posts about how to start out on the personal branding journey, after a late night conversation with a (successful) friend who wanted others to ‘get him’ more. It goes roughly like this: Reflect on who you are (Subtley) Insert outcomes of above into your daily conversations Get lucky No rocket science, just a little applied thinking. Well, turns out it works. The same friend let me know that he had been letting others know how he shows up and where he adds most value and what he is really good at. He had a few phrases he … Continue reading “This Is Who I Am” Lets Others Say “This Is Who You Are.”

#PKyvr33 Day 10: Working Out Loud Impacts Your Personal Brand

Working out loud and one’s personal brand are inextricably linked. As I often state, your personal brand helps to answer this question: How can I help? It does so because you have shared your work / attributes / beliefs. Your audience has consequentially (re)oriented itself around you, and can answer that question by making suggestions, asking clarifying questions, asking for more or, indeed, saying ‘No thanks!” Conversely, if you have not shared your work, your attitudes, interests and focii, well, what is anyone to make of you? They peer at your job title, mostly, and make their own suppositions. The … Continue reading #PKyvr33 Day 10: Working Out Loud Impacts Your Personal Brand

The Person To Person Economy: Be F.R.E.S.H.

The TMWK brand arose from iterative work. It came from real action, real outcomes – the TMWK BrandBoard process. It came from working out loud trying to effect change in the workplace, to support people build their reputation and explain their individual advantage. Retrospectively, I considered the underlying themes of delivering a personal branding program. I identified five ideas that simply described the output / outcome. They happened to create a neat apronym  – F.R.E.S.H. Fun.Revealing.Entertaining.Shareable+Social.Heartfelt. Now think about how you relate to another person. You meet someone at a party, or a conference, and an outcome is that you connect … Continue reading The Person To Person Economy: Be F.R.E.S.H.

A Personal Commitment To The Person To Person Economy

This week I was involved in an online conversation with fellow CAWWers, including the inimitable Luis Suarez, concerning Sharing Economy services such as AirBnB and Uber, and Luis made this point: It’s more down to P2P, right? As in People … Continue reading A Personal Commitment To The Person To Person Economy