Tag: F.R.E.S.H.

Social BusinessLeave a comment

Digital Is The New Social

ThisMuchWeKnow

One of the most popular blog posts here is called “Open Is The New Social.” It talks about how naming conventions are important to your business goals – and that no-one can complain about being ‘open’ vs those who complain that ‘social’ is water cooler nonsense. On the same refrain, it has been noted on ‘social’ circles how the word DIGITAL is making a comeback – the late-90s are cool again. In my team at work we recently had a conversation that went something like this: “Digital strategy > social strategy. Sounds better. Sounds good!” Why are we beating up … Continue reading Digital Is The New Social

Personal Branding, Social Business, Story + NarrativeLeave a comment

Redundancy And Repetition Are Good For You: Take 3 –Blogging Is Good For You Too

ThisMuchWeKnow

[Take 1: How We Learn] [Take 2 –Selling Social Business Is Hard] Jarche explains the simple power of redundancy and repetition. As we learn in digital networks, stock (content) loses significance, while flow (conversation) becomes more important – the challenge becomes how to continuously weave the many bits of information and knowledge that pass by us each day. What we need is “A professional learning network, with its redundant connections, repetition of information and indirect communications…” The first step for an individual to participate is to create an input. Write. Share. Converse. Opine. (Dis)Agree. Add. Propose. Link. Collate. Curate. Spew. Apologise. … Continue reading Redundancy And Repetition Are Good For You: Take 3 –Blogging Is Good For You Too

Story + Narrative, The Future of Work1 Comment

Build Your Personal Brand NOW. Ask For Help Later.

ThisMuchWeKnow

I am tired of resumes / CVs. Such a lame-ass mechanism for enabling me to say “Yes!” to someone. For every applicant I had recently for the opening in my team, I scanned the documents for relevance, then went online to check for social channels – and the real/big reveal… And the biggest reveal? That most (MarComms!) people are still invisible online. Or, close but still no cigar, their channels have been set up for the purpose of securing this very job. No. Do it like this. Set up your channels. Live your life. Share, as you see fit, with … Continue reading Build Your Personal Brand NOW. Ask For Help Later.

The Future of WorkLeave a comment

Disruption: The End Of Teamwork, Scheduling, And 2 BILLION Jobs. Gulp.

ThisMuchWeKnow

Yesterday I discussed the McKinsey Disruptive Technologies Report and the centrality of #SocBiz to it. Thomas Frey has put down a marker of what that means for us as workers. Namely, the end of 2 b.i.l.l.i.o.n jobs by 2030. Hard to swallow? Wait, there’s more. Disruption also means the end of teamwork, according to Paul Rux: The powerful trend toward freelance workplaces signals the coming demise of teamwork. Get ready to move, re-skill, and coach innovative individuals as leaders Add in the end of regular by-the-hour work too, according to Carrie Ann Zapka: Dynamic pay-per-task networks will replace fixed annual … Continue reading Disruption: The End Of Teamwork, Scheduling, And 2 BILLION Jobs. Gulp.

Personal Branding, The Curious Will Inherit The WorldLeave a comment

Hiring Advice For Finding A Job In The Social Business Era

ThisMuchWeKnow

I’m hiring, and I’m learning a lot about the state of the (MarComms) job seeker marketplace in the process. I wrote this to applicants as a (hopefully) helpful poke and prod. Hello. We HEART You. Firstly, thanks for applying for our job in the MarComms team. I appreciate it – the effort and hassle; the putting-yourself-out-there-ness. Now, enough heart. Let’s share some thinking about how we roll at. In no particular order… Some #FoodForThought By now, I hope you have seen the video The Old-But-Not-Quite-Dead-To-Us Brian made for you. If not, it’s here, in all its moustachioed, ironic, hipster glory: … Continue reading Hiring Advice For Finding A Job In The Social Business Era

Personal Branding, Story + Narrative, The Future of WorkLeave a comment

Resumes: Size Does NOT Matter…Compelling Story DOES.

ThisMuchWeKnow

I have talked before about how I dislike my resume / CV. It is just so difficult to fit a person into a formula. So frustrated was I with the blah blah blah of my 2-page resume I forced it down to one-page, thinking that would help. It did not. Then, in a fit of pique, and in the fervour of a creative outburst, I turned it into a 1-metre infographic. Satisfying (and a version of which trended on SlideShare for a while). Later still, I developed the BrandBoard concept as a mechanism to tell a first-person story that is … Continue reading Resumes: Size Does NOT Matter…Compelling Story DOES.

Personal Branding, Story + Narrative, The Curious Will Inherit The WorldLeave a comment

The Resume Is Dead – Part 6

ThisMuchWeKnow

If we take personal branding to its logical conclusion, we are not sharing our experiences and chronology, as would a normal resume / CV or an online app visualization. No, the end-game for personal branding is an individual narrative that says, nay SCREAMS, “This is who I am!” It takes balls to show up like that. Moreover, many confuse this real authenticity – naked, bold, unadulterated – with megalomania – self-obsession, meMeME. That’s ok. Let them. They are not the people you are reaching out to in an effort to build your community. You are seeking the curious. The curious … Continue reading The Resume Is Dead – Part 6

Personal Branding, Story + NarrativeLeave a comment

The Resume Is Dead – Part 5

ThisMuchWeKnow

We are looking again at how resumes are being usurped by beautifully simple apps <like this and like this> and smart, forward-thinking individuals whose personal brands are showing the way to the future of (finding) work. I realised that, in a previous post on personal brand resumes, I had broken the link to the best example of an infogrpahic resume I had so far found. So, here it is again. Not the most beautiful, but so clever in taking people on a journey of discovery. And that is the narrative secret to branding success. Source: michellemagoffin.com via Michelle on Pinterest … Continue reading The Resume Is Dead – Part 5

Personal BrandingLeave a comment

The Resume Is Dead – Part 4

ThisMuchWeKnow

There are online tools aplenty to help you add sizzle to your standard resume / CV. Yesterday I shared Prezi’s new doo-hickey. Very nice. There are others. I previously wrote about tools such as re.vu and visualize.me as part of a personal branding series called “Getting to YES!” Creating sizzle – which really means balancing left-brain analytics (experience, details, explanation) with right-brain visuals (creativity, pictures, emotion) – is paramount in an increasingly visual, surprise-me world. Doing so means keeping things F.R.E.S.H. – Fun.Revealing.Entertaining.Sharable+Social.Heartfelt. ←This Much We Know.→ Continue reading The Resume Is Dead – Part 4

Story + Narrative1 Comment

Content Marketing: A Series Of Tiny Astonishments

ThisMuchWeKnow

Thinking of telling great(er) stories and in need of direction and inspiration…turning to Peter Matthiessen is often a good idea. This from an interview with him: “E. M. Forster made that wonderful observation that good writing is administering a series of tiny astonishments. The astonishments aren’t things you never knew. What they are is sort of the first articulation of something you knew but you’d never seen set down in print. And you say, Ah, yes! How true.” We are all looking at content marketing and asking, “What is the content?!” Well, let’s look for those tiny astonishments, no? It … Continue reading Content Marketing: A Series Of Tiny Astonishments

Personal BrandingLeave a comment

5 Tips For Taking Control Of Your Personal Brand

ThisMuchWeKnow

A neat little personal branding video from Dorie Clark – author or Reinventing You. Clark has 5 tips for taking control of your personal brand, and rather neatly, they map quite well to the TMWK Manifesto: Build skills <TMWK says…cultivate curiosity> Leverage points of difference <TMWK says…be F.R.E.S.H.> Develop a narrative <TMWK says… share story + narrative.> Reintroduce yourself <TMWK says… create hustle & flow.> Prove your worth <TMWK says…prepare for the Future of Work.> ←This Much We Know.→ Continue reading 5 Tips For Taking Control Of Your Personal Brand

Story + Narrative, The Future of WorkLeave a comment

Storytelling: Vine

ThisMuchWeKnow

I am as caught up in the maelstrom of modern life as the next person; slightly anxious when any interaction or learning opportunity asks for more than a few minutes of my time. Therefore, I am excited to make Vine work for me – personally and professionally. It seems so wrong, and it feels so right. Checkmate The content is definitely F.R.E.S.H.: Fun – anything lasting 6-7 seconds is cheap and cheerful, at least. Check. Revealing – of what is on one’s mind, at least. Check. Entertaining – hard to be bored in such a space of time. Check  Shareable+Social … Continue reading Storytelling: Vine