I am as caught up in the maelstrom of modern life as the next person; slightly anxious when any interaction or learning opportunity asks for more than a few minutes of my time.

Therefore, I am excited to make Vine work for me – personally and professionally. It seems so wrong, and it feels so right.

Checkmate

The content is definitely F.R.E.S.H.:

• Fun – anything lasting 6-7 seconds is cheap and cheerful, at least. Check.
• Revealing – of what is on one’s mind, at least. Check.
• Entertaining – hard to be bored in such a space of time. Check 
• Shareable+Social – youbetcha. Check.
• Heartfelt – the process synthesizes and captures ‘the moment‘ well. Check

Lori’s home made lasagna. Delight! vine.co/v/bIOWjFUiFVO

— jonathan anthony (@genkedup) March 31, 2013

Over Easter I managed to fix a bug I was experiencing (recording but not saving) in the app; and took a swing at creating few stories of family and food.

Going, Going…Almost Gone

Professionally, we have been rapidly reducing the video lengths in our storytelling. My guess is the average time of a corporate video in my team goes something like this:

• 2007 – 15-20 minutes
• 2009 – 7-9 mins
• 2011 – 4 mins
• 2012 – 3 mins
• 2013 – 2 mins

If Vine can work, the pressure will be on to make all videos high concept, uber direct, single impact point. Tons of trial and error awaits.

Who ate all the painted Easter eggs AGAIN this year? vine.co/v/bIqHxjunD52

— jonathan anthony (@genkedup) March 31, 2013

I have the iPhone 4 so it is still a bit hit and miss on whether the videos get uploaded through the app, but I am psyched to do more.

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