Content Marketing: A Series Of Tiny Astonishments

Thinking of telling great(er) stories and in need of direction and inspiration…turning to Peter Matthiessen is often a good idea.

This from an interview with him:

E. M. Forster made that wonderful observation that good writing is administering a series of tiny astonishments. The astonishments aren’t things you never knew. What they are is sort of the first articulation of something you knew but you’d never seen set down in print. And you say, Ah, yes! How true.”

We are all looking at content marketing and asking, “What is the content?!” Well, let’s look for those tiny astonishments, no?

It is not necessarily about being perfect(ly astonishing); but it is about sensing a twinkle in your eye when you create something. That is the standard we should hold to…

←This Much We Know.→

 

 

Advertisements

One thought on “Content Marketing: A Series Of Tiny Astonishments

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s