Content Marketing: A Series Of Tiny Astonishments

Thinking of telling great(er) stories and in need of direction and inspiration…turning to Peter Matthiessen is often a good idea.

This from an interview with him:

E. M. Forster made that wonderful observation that good writing is administering a series of tiny astonishments. The astonishments aren’t things you never knew. What they are is sort of the first articulation of something you knew but you’d never seen set down in print. And you say, Ah, yes! How true.”

We are all looking at content marketing and asking, “What is the content?!” Well, let’s look for those tiny astonishments, no?

It is not necessarily about being perfect(ly astonishing); but it is about sensing a twinkle in your eye when you create something. That is the standard we should hold to…

←This Much We Know.→



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