I once attending film school – or video and TV production school to be precise. I met many people just like me – searching for a creative breakthrough. I was trying to determine how easy access video production and editing tools (aka Apple products) could kick start a career change. Zapher Iqbal was probably trying to do something similar, but he had a way with him that was both intoxicating and bewildering at the same time. All you need to know about him is contained on his business card: Linguistic Semiotician “Media Specialist” Oh, and: Scriptwriter Actor Director/Producer Around … Continue reading #Unsquirrel 8: Linguistic Semiotician
I closed out 2013 with a series of posts on personal branding and the BrandBoard process we excel at here at TMWK. To welcome the new year, here is a quick review of the content. It’s Me > You Every Time It starts with you. How you define yourself is the most important thing – more important than how other people define you. You own your brand. More >> Do You Have A Head-Heart-Hand Brand? We cannot be all things to all people. Don’t try it. Focus on where you make the difference. We find that most people have a … Continue reading Want To Know About Personal Branding? Step Right This Way…
This is where the hard work begins, and the pay-off too. You have a ton of data, and several interesting ideas to play with. Perhaps your brand has a theme to it. You have a beautiful BrandBoard to share! Now what? Well, now we synthesize. This means distilling down all the brand content into 2-3 core ideas around which you can build a story. Although you brand might skew in a particular direction – mine is a heavily head brand – it does not mean you have no skills in the other Head-Heart-Hand elements. When you meet people, generally you … Continue reading Dissecting Your Personal Brand: Synthesizing Your AwesomeSauce
We have to think differently about our personal brand than we did 10-15 years ago. Then, in order to get ahead, to get promotion, to get on that juicy project you could scan your immediate work environment and determine who it was you had to impact to make a difference. Now, things have changed. Your network of influence might be social, virtual, global, segmented based on the communities in which you hang, participate, lead. When I am hiring, the first thing I do in a cursory scan of a resume is to look for online avenues of investigation – therein … Continue reading Dissecting Your Personal Brand: How Do You Show Up Online?
Or, How John Hagel, David Armano, Hugh MacLeod and Harold Jarche Kickstarted Me. Here’s how it began. 2011 Back story: In my MarComms job, I had two projects front of mind – launching an Enterprise Social Network (we were the first company in the world to completely replace our intranet with Yammer) and developing a bunch of infographics on business performance (turning heavy PowerPoint slides into something more digestible). Independently, I was mentoring some young communicators who were trying to work out their pitch and career paths. I spent a lot of time thinking about these topics; with plenty of online … Continue reading What Does A Friend Look Like In The Age Of Social?
It is time to revisit my personal brand. We have been developing the personal branding system to fully synthesize the input elements and to get to the brand essence. The BrandBoards have been redesigned to better illustrate this. What is that essence? A bit of Head – Heart – Hand. Usually, people have a brand essence clearly in one of the HHH camps. This is good news. Here is where you make the biggest difference; how you show up BIG. Mine, very clearly, is a HEAD brand. I do my best work by thinking; intellectualizing. It does mean I cannot … Continue reading My Personal Brand: Revisited. Being The Best In The World At *THIS*
Which of these personal attributes is most important in someone you are hiring? Capacity Experience Integrity Knowledge Motivation Understanding I asked 25 students this question this week. Three answered ‘Integrity.’ This is the ‘right’ answer, according to Dee Hock – a leader before his time. Founding CEO of Visa, Hock has some great words of wisdom on many topics. Stumble upon more about these words here. I made a prezi to walk through this (see right – unfortunately and erroneously deleted). However, the gist of it goes like this… On hiring associates, Hock opines: “Hire and promote first on the basis … Continue reading Hiring Advice From Dee Hock (Or, Why Experience Is Unimportant)
In order to gauge their passion for advertising, an ad agency measured the brainwaves of its intern applicants. Dang! I want one of those. Right now I have to rely on my own instincts, the applicants’ poise, online presence, chutzpah, and writing style! HOW CAN I BE EXPECTED TO MAKE A GOOD DECISION?! ←This Much We Know.→ Continue reading I Want This: Hiring Via Brain Waves
I am tired of resumes / CVs. Such a lame-ass mechanism for enabling me to say “Yes!” to someone. For every applicant I had recently for the opening in my team, I scanned the documents for relevance, then went online to check for social channels – and the real/big reveal… And the biggest reveal? That most (MarComms!) people are still invisible online. Or, close but still no cigar, their channels have been set up for the purpose of securing this very job. No. Do it like this. Set up your channels. Live your life. Share, as you see fit, with … Continue reading Build Your Personal Brand NOW. Ask For Help Later.
Yesterday I discussed the McKinsey Disruptive Technologies Report and the centrality of #SocBiz to it. Thomas Frey has put down a marker of what that means for us as workers. Namely, the end of 2 b.i.l.l.i.o.n jobs by 2030. Hard to swallow? Wait, there’s more. Disruption also means the end of teamwork, according to Paul Rux: The powerful trend toward freelance workplaces signals the coming demise of teamwork. Get ready to move, re-skill, and coach innovative individuals as leaders Add in the end of regular by-the-hour work too, according to Carrie Ann Zapka: Dynamic pay-per-task networks will replace fixed annual … Continue reading Disruption: The End Of Teamwork, Scheduling, And 2 BILLION Jobs. Gulp.
I’m hiring, and I’m learning a lot about the state of the (MarComms) job seeker marketplace in the process. I wrote this to applicants as a (hopefully) helpful poke and prod. Hello. We HEART You. Firstly, thanks for applying for our job in the MarComms team. I appreciate it – the effort and hassle; the putting-yourself-out-there-ness. Now, enough heart. Let’s share some thinking about how we roll at. In no particular order… Some #FoodForThought By now, I hope you have seen the video The Old-But-Not-Quite-Dead-To-Us Brian made for you. If not, it’s here, in all its moustachioed, ironic, hipster glory: … Continue reading Hiring Advice For Finding A Job In The Social Business Era
I am hiring #TheNewBrian. There are a few recommendations I have for people trying to establish themselves in MarComms. The most fundamental one is: Work Hard(er). When you have few other responsibilities (family, mortgage etc.) then just give it your all, and not just at work, but around work. Perform during office hours, but read, research, hyperlink all the time. It will move you ahead of your cohort and, indeed, your leaders double-quick. This article from Jason Nazar on Forbes – 20 Things 20-Year-Olds Don’t Get – Forbes – is chock-full of relevant advice for that person seeking, expecting, hoping, planning for success. … Continue reading 20 Things 20 (Somethings) Don’t Get – Forbes