Category: Personal Branding

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Dissecting Your Personal Brand: How Do You Show Up Online?

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We have to think differently about our personal brand than we did 10-15 years ago. Then, in order to get ahead, to get promotion, to get on that juicy project you could scan your immediate work environment and determine who it was you had to impact to make a difference. Now, things have changed. Your network of influence might be social, virtual, global, segmented based on the communities in which you hang, participate, lead. When I am hiring, the first thing I do in a cursory scan of a resume is to look for online avenues of investigation – therein … Continue reading Dissecting Your Personal Brand: How Do You Show Up Online?

Personal Branding, The Curious Will Inherit The World2 Comments

Dissecting Your Personal Brand: How Does Your Brain Work?

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The number one area of reading everyone should be doing to better understand the(ir) human condition is modern advances in neurology – we have come to understand more about the workings of brain in the last 20 years than in the previous 10000 years. I remember as a Economics undergrad participating in game theory studies with my professors as they pulled apart long standing arguments about rational decision-making. It is fascinating stuff. So, when we look at your personal brand, part of the process is to reflect on how we make decisions, because it definitely informs how we show up. … Continue reading Dissecting Your Personal Brand: How Does Your Brain Work?

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How BrandBoards Help You Say: “This Is How I Make The Difference.”

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We are always tinkering with the personal branding process at TMWK, trying to work out how to leverage cool inputs (“Snakes!”) and unexpected syntheses (“Heart brand!”) to drive epiphanies that make people more successful in their lives. My instinct is to limit the focus to our professional lives, but my experience is different. Talking with my wife about my BrandBoard was a most illuminating conversation about how she sees me; and uncovered things she didn’t know about me, given the work-home divide that occurs when you have two kids demanding your attention at the end of the day. The BrandBoard … Continue reading How BrandBoards Help You Say: “This Is How I Make The Difference.”

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Personal Branding: Are You A Head, Heart, Or Hand Brand?

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When you think about branding, synthesis is critical. You cannot be all things to all (wo)men. You have to choose where your brand stands in the marketplace: niche, low-brow, action, sophisticated, smart, edgy? It cannot be them all. Moreover, there is no wrong place to stand in the marketplace. Just stand somewhere, and sell your wares. [In MarComms, many of us suffer from the curse of the Generalist – where it is impossible to articulate one’s brand in any way other than “I do a bit of everything.”] This plays out when we delve into personal branding. Most people orient … Continue reading Personal Branding: Are You A Head, Heart, Or Hand Brand?

Personal Branding, Story + NarrativeLeave a comment

When People Tell You Who YOU Are, Don’t Believe Them

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Who are you? How do you show up at your best? How do you make the big difference? These big questions are important ones, increasingly so in light of the changes that will be wrought on all us knowledge workers in the mid-term. At TMWK, we turn these questions into a quest to uncover and polish your personal brand. Being able to articulate your value will make a difference in how people see you; who wants to work with you; what great projects you will be a part of. How do we do it? By having you distill your crazy-ass … Continue reading When People Tell You Who YOU Are, Don’t Believe Them

Personal Branding, Social Business, Story + Narrative, The Curious Will Inherit The World, The Future of Work5 Comments

What Does A Friend Look Like In The Age Of Social?

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Or, How John Hagel, David Armano, Hugh MacLeod and Harold Jarche Kickstarted Me. Here’s how it began. 2011 Back story: In my MarComms job, I had two projects front of mind – launching an Enterprise Social Network (we were the first company in the world to completely replace our intranet with Yammer) and developing a bunch of infographics on business performance (turning heavy PowerPoint slides into something more digestible). Independently, I was mentoring some young communicators who were trying to work out their pitch and career paths. I spent a lot of time thinking about these topics; with plenty of online … Continue reading What Does A Friend Look Like In The Age Of Social?

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My Personal Brand: Revisited. Being The Best In The World At *THIS*

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It is time to revisit my personal brand.  We have been developing the personal branding system to fully synthesize the input elements and to get to the brand essence. The BrandBoards have been redesigned to better illustrate this. What is that essence? A bit of Head – Heart – Hand. Usually, people have a brand essence clearly in one of the HHH camps. This is good news. Here is where you make the biggest difference; how you show up BIG. Mine, very clearly, is a HEAD brand. I do my best work by thinking; intellectualizing. It does mean I cannot … Continue reading My Personal Brand: Revisited. Being The Best In The World At *THIS*

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How Do We Show Up (Most Of The Time)? With Head – Heart – Hand.

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When we discuss personal branding, using the TMWK BrandBoard approach, we talk about articulating attributes that map against head, heart, and hand. That’s how we show up, most of the time. Although we might have great strength in one of the areas, and we usually do, balance is usually important to bring people with you, and to win over others. This idea has increasing currency in business circles too: Nilofer Merchant is a great writer and leader in the social business space. In a recent interview with Stowe Boyd, she spoke her truth: “Work has often been the place of the … Continue reading How Do We Show Up (Most Of The Time)? With Head – Heart – Hand.

Personal Branding, Story + Narrative, The Curious Will Inherit The World2 Comments

Sturgeon’s Law: 90% Of Everything Is Crap. Yes.

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We read more than we have ever done. And there is more stuff to read than every before – exponentially more. According to some random blog (ok, a WIRED blog, but who cares, I’m amplifying something I read online and you are reading it): The science fiction writer Theodore Sturgeon famously said something like, “Ninety percent of everything is crap,” … I couldn’t agree more with Sturgeon’s Law, but nor could I be happier. That law allows me – nay, it practically invites me – to write. Stuff, crap stuff maybe 90% of the time, but stuff I am interested in, … Continue reading Sturgeon’s Law: 90% Of Everything Is Crap. Yes.

Personal Branding, Story + Narrative, The Future of Work1 Comment

#WorkHacks – Put Yourself First

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The change agent extraordinaire  Joachim Stroh shared this beautiful, evocative graphic, saying: “It’s about you, but you’re not the only bee in the hive; the further you expand the more you grow. Putting yourself first is not about ego, not about me-me-me. No. It is about moving out into the world with conviction and self-awareness, to confirm to others ‘This is how I add value.’ Indeed, success for most of us comes not from individual brilliance, but from moving within, and asking help from, a community of supporters: “… individual expertise did not distinguish people as high performers. What distinguished high … Continue reading #WorkHacks – Put Yourself First

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Redundancy And Repetition Are Good For You: Take 3 –Blogging Is Good For You Too

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[Take 1: How We Learn] [Take 2 –Selling Social Business Is Hard] Jarche explains the simple power of redundancy and repetition. As we learn in digital networks, stock (content) loses significance, while flow (conversation) becomes more important – the challenge becomes how to continuously weave the many bits of information and knowledge that pass by us each day. What we need is “A professional learning network, with its redundant connections, repetition of information and indirect communications…” The first step for an individual to participate is to create an input. Write. Share. Converse. Opine. (Dis)Agree. Add. Propose. Link. Collate. Curate. Spew. Apologise. … Continue reading Redundancy And Repetition Are Good For You: Take 3 –Blogging Is Good For You Too

Personal Branding, Social Business, Story + Narrative, The Curious Will Inherit The World, The Future of Work1 Comment

Introducing Your #SocBiz Change Team: The Lunatic, The Impotent, And The Bullshitter. Which One Are You?

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Being called a (MarComms) Generalist has always made me slightly uncomfortable. It suggests an inability to define one’s service offering. The opposite, a Specialist, also lacks comfort. Being pigeonholed and isolated as a one-trick pony hardly brings succour. So I love how the genius (lunatic?) that was Kurt Vonnegut articulated these brilliant specialist archetypes in Bluebeard (via this kottke.org post) in talking about change. “[M]ost people cannot open their minds to new ideas unless a mind-opening team with a peculiar membership goes to work on them. Otherwise, life will go on exactly as before, no matter how painful, unrealistic, unjust, … Continue reading Introducing Your #SocBiz Change Team: The Lunatic, The Impotent, And The Bullshitter. Which One Are You?