Introducing Your #SocBiz Change Team: The Lunatic, The Impotent, And The Bullshitter. Which One Are You?

Being called a (MarComms) Generalist has always made me slightly uncomfortable. It suggests an inability to define one’s service offering. The opposite, a Specialist, also lacks comfort. Being pigeonholed and isolated as a one-trick pony hardly brings succour.

So I love how the genius (lunatic?) that was Kurt Vonnegut articulated these brilliant specialist archetypes in Bluebeard (via this post) in talking about change.

“[M]ost people cannot open their minds to new ideas unless a mind-opening team with a peculiar membership goes to work on them. Otherwise, life will go on exactly as before, no matter how painful, unrealistic, unjust, ludicrous, or downright dumb that life may be.”

Who is on this winning mind-opening team?

Three specialists, it transpires:

  • an authentic genius, that alone is “ignored as a lunatic.”
  • “a highly intelligent citizen in good standing in his or her community,” that, working alone “can only yearn loud for changes, but fail to say what their shapes should be”; and
  • “a person who can explain everything, no matter how complicated, to the satisfaction of most people, no matter how stupid or pigheaded they may be.” Good job too, for working alone, “depending solely on his own shallow ideas, he would be regarded as being as full of shit as a Christmas turkey.”

I know which one am I.

The #SocBiz learning?

Alone, these specialists manifest as lunatics, impotent, full of shit all. BUT! As these specialists instead come together socially, and as a team, suddenly things happen. The ideas of the genius/lunatic are vouchsaved by the intelligentsia/impotent; and clarity is added by the communicator/bullshitter.

It looks something like this:Bluebeard specialists

The result? Change happens, Revolution even.

Do you have your change team ready?

←This Much We Know.→

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