How BrandBoards Help You Say: “This Is How I Make The Difference.”

We are always tinkering with the personal branding process at TMWK, trying to work out how to leverage cool inputs (“Snakes!”) and unexpected syntheses (“Heart brand!”) to drive epiphanies that make people more successful in their lives.

My BrandBoard
My BrandBoard

My instinct is to limit the focus to our professional lives, but my experience is different. Talking with my wife about my BrandBoard was a most illuminating conversation about how she sees me; and uncovered things she didn’t know about me, given the work-home divide that occurs when you have two kids demanding your attention at the end of the day.

The BrandBoard process can create high impact outcomes for people as they develop their careers; and as they define how they want to be known in their communities. The visual BrandBoard itself lends itself to sharing (at TMWK we try to Be F.R.E.S.H. – Fun. Revealing. Entertaining. Shareable+Social. Heartfelt.)

People WILL know you more! More keenly, more esoterically, more humanely, more questioningly. Good times.

In return, you will be able to tell them how you add the most value, how you make the difference. Seth Godin talks about generosity this way:

It’s a blend of two things. “I’d really like to help you,” and, “If this isn’t for you, that’s okay, there are others it might be a better match for.”

Generosity, not arrogance. Problem-solving, not desperation. Helpfulness, not selfishness.

That’s it. That’s you. And that’s how we can help.

Over the next few days I will dissect the BrandBoard piece by piece and explain how it can help you tell your story.

←This Much We Know.→

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