Personal Brand: Get One To Help And To Get Help

One revelation of the process of researching and activating personal branding, for me, has been a turnaround in perspective about HELP.

I have always been loath to ask for help. Always thought I could do it myself (fool!). Tied up with this is an idea that the main reason to talk about yourself is to network hard and get into people’s rolodexes / contacts so that you can pick them off one by one and ask for the help. Some childhood stuff going on there probably, but here’s the Aha!

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Be F.R.E.S.H.: Your Tribe Will Thank You For It, and Actually Remember What You Have To Say

We have so many stories to tell. And stories sell. A slight problem is that there is more information created every two months than in the previous history of the universe. FACT.

So, every story has a little competition on its hands. What to do? Well, when you are dealing with pain and guts and glory then a tearful, heart-wrenching stream of consciousness will probably do the trick.

But what about when the topic is teaching the process for submitting your expenses, or sharing your company’s three strategic pillars, or understanding  why return on invested capital is critical for the long term success of the company?

A little bit of work is required, a bit of prep. How to unlock the power? How to galvanize the troops to follow you into spreadsheet battle? How to cut through the clutter?

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Tell Stories: Weave Narratives. 10,000 Years Of History On Your Side

Last night Lola, aged 6, was telling a story at bedtime to Lori, the details of which I was not privy to, but it was a real story, with detail and intrigue.

I remembered that aged 3, I recorded Lola regularly, asking her to tell me something, a story. Almost without deviation, her stories where highly literal descriptions of something in the room applied to an action.

“I want to tell you about windows that open…”

I expected some kind of genius insight, but, well, not really. It seems it takes a while to build up the strength and muscle of insight and regurgitation.

So, what are your storytelling skills like? Are they rich with insight and intrigue, or are they regurgitations of what I can already see with my own eyes?

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