Category: Social Business

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Did I Just Pat Microsoft On The Head?

ThisMuchWeKnow

I am a confirmed fan of Yammer, my Enterprise Social Network (ESN) of choice. I suppose I might be considered a super-user, in that I sponsored Yammer in my organization, use it every day, and am the main user in my network. So the above may colour my perspective, but reading an overview of how Microsoft is using Yammer inside the company, I felt like giving them a hug and saying “It’s OK, everything will be alright. It will work out in the end.” It just seems weird that the company that owns (through a $1.2b purchase) the(?) leading ESN … Continue reading Did I Just Pat Microsoft On The Head?

Personal Branding, Social Business, The Future of WorkLeave a comment

Sponsor Disruption 5: Show-Up

ThisMuchWeKnow

The last part of sponsoring disruption is to <Show-Up> differently. It is about showcasing how you have worked through <Model> <Upskill> <Bulk-Up> <Polemicize> and WOW – look at me now! Prove that it was all worthwhile. By now, you are working differently, networking more, have more knowledge at hand and beyond your fingertips. You are social. Hey, maybe even people like you more (no promises there). You made some bold promises and you delivered them. Now, take it to the proverbial NEXT LEVEL. Yes, it’s that time. The NEXT LEVEL You have moved through the disruption and are modelling the … Continue reading Sponsor Disruption 5: Show-Up

Social Business, The Future of Work1 Comment

Sponsor Disruption 4: Polemicize

ThisMuchWeKnow

Polemic may be necessary months or years in advance of change. It may be the deciding factor in moving forward. To sponsor enterprise social disruption will usually require a loud voice, fearsome hand gestures and bulging eyes. [If you are one of the lucky ones who snuck social technology in whilst no-one was looking – and it stuck – bravo.] Polemic may be more useful in the embedding process of social, especially when the groans appear and some voice of reason looks for roll-back to the crappy old environment that everyone used to hate… Creative Tension In any case, even though … Continue reading Sponsor Disruption 4: Polemicize

Social Business, The Future of WorkLeave a comment

Sponsor Disruption 3: Bulk-Up

ThisMuchWeKnow

You are sponsoring social disruption in your organization, and reorienting around the disruption requirements of  <Model>and <Upskill>. Now, ready yourself for the shitstorm / backlash; and <Bulk-Up> already. [Next up: <Polemicize> <Show Up>.] Haters Be Hatin’ This is a very simple idea that is not particular to the social enterprise / E2.0 etc. New ideas, change, reframing – all these have haters, often with good reason. We have all found ourselves on the other side of the fence at times. You will have people in low, high, sideways, hidden places who will throw barbs, admonishments, you – under the bus. … Continue reading Sponsor Disruption 3: Bulk-Up

Social Business, The Future of Work3 Comments

Sponsor Disruption 2: Upskill

ThisMuchWeKnow

The Future of Work will be heavily disrupted. If you want to survive / prosper, you should try to sponsor it. My five sponsorship requirements:  <Model> <Upskill> <Bulk-Up> <Polemicize> <Show Up> Today, let’s Upskill! Industries / occupations change at varying paces. MarComms, mine, changes at warp speed (it seems to me, at least) and at exponential warpiness. Obsolescence has become a close personal advisor to me. At any time, I have 3 years to reinvent my skillset. This cycle will tighten further, I am sure. Constant R&D What can one do? Work harder – for sure. Be smarter – why … Continue reading Sponsor Disruption 2: Upskill

Social Business, Story + Narrative, The Future of Work1 Comment

Sponsor Disruption 1: Model

ThisMuchWeKnow

So, we are looking at the Future of Work, heavily disrupted, perhaps, from our experience of yesterday. In the last post, I listed five requirements for sponsoring disruption so you can, at least, surf the enterprise social tsunami to safety:  <Model> <Upskill> <Bulk-Up> <Polemicize> <Show Up>. Today, let’s discuss Model. The social enterprise is personal, flat, equalized. It does not run by diktat, but through cooperation and collaboration. Therefore, you cannot impose social and expect it to work. Flip through any social business report and you will see very average deployment success rates <return in future post on the need to … Continue reading Sponsor Disruption 1: Model

Personal Branding, Social Business, Story + Narrative, The Curious Will Inherit The World, The Future of Work4 Comments

This Much We Know Manifesto

ThisMuchWeKnow

I have been writing about Manifestos…to live by, so I thought I had better stitch one together myself to see if it fits. It does, loosely for now. 1. Cultivate – Curiosity It all begins with curiosity. “Our number one value isn’t in any of the skills we have. It’s that we’re essentially curious.”  – Jim Coudal via @brainpickings Curiosity is the kick-start, the pre-requisite. It allows us to move forward, in the footsteps of children. John Pilger had it right: “…the first step is to engender an approach, enable the measurement of distances and walking toward. It is show … Continue reading This Much We Know Manifesto

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Ten startling reasons to use an Enterprise Social Network

ThisMuchWeKnow

Originally posted on The ESN Surgery:
In today’s climate, it is not about drafting in more resources to get more done; the challenge is to get more out of the resources you already have. So how do you do this? By using a collaborative environment such as an Enterprise Social Network you can improve productivity and hence profit. Below I have assembled a collection of startling statistics relating to issues that can often be addressed by using an Enterprise Social Network. 1.     Companies that have highly effective internal communications had 47% higher returns to shareholders over the last five years,… Continue reading Ten startling reasons to use an Enterprise Social Network

Social Business, The Future of Work2 Comments

The Future of Work: A Murmuration

ThisMuchWeKnow

Every day, 15 minutes before sunset, a murder of crows thousands strong flies East from downtown Vancouver to ready themselves for the night in Central Park, Burnaby. The daily sight is mesmerizing. Crows have taken over in the city. Smart, whippet-fast learners, iterative testers, communal, supportive, deeply networked – crows have destroyed the urban population of plodding, blank, beady-eyed pigeons. As you guessed, I am using this as a metaphor. The future of work demands us to be social, connected, networked, learners. Only if we join, and participate in, a collective, networked intelligence will we prosper. I will leave it … Continue reading The Future of Work: A Murmuration

Social Business, The Future of Work7 Comments

4 Manifestos To Live By… #1 – Cluetrain

ThisMuchWeKnow

Manifesto: a new idea with prescriptive notions for carrying out change. ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ For me, social business began with the Cluetrain Manifesto. If you are in the business of social, you need this guide. It begins a simple declaration that, perhaps, is enough: All markets are conversations. Beautiful. There are 95 declarations, proclamations, promises, urgings. The other thesis most profound in my work is: 10. Participation in a networked market changes people fundamentally. I use this phrase whenever I present on enterprise social networks (ESNs). When we move towards social, there is no going back, for better or worse. We see … Continue reading 4 Manifestos To Live By… #1 – Cluetrain