Sponsor Disruption 3: Bulk-Up

You are sponsoring social disruption in your organization, and reorienting around the disruption requirements of  <Model>and <Upskill>. Now, ready yourself for the shitstorm / backlash; and <Bulk-Up> already.

[Next up: <Polemicize> <Show Up>.]

Haters Be Hatin’

This is a very simple idea that is not particular to the social enterprise / E2.0 etc. New ideas, change, reframing – all these have haters, often with good reason. We have all found ourselves on the other side of the fence at times.

You will have people in low, high, sideways, hidden places who will throw barbs, admonishments, you – under the bus.

Bulk Up

Don’t be a victim. Resistance is good. It builds muscle.

We are all afraid; toothpastefordinner.com

Being strong will be useful when your enterprise social experiment goes wrong(ish), as it invariably will. Some leaders will seek to isolate you as renegade; others will seize on random anger / disappointment as the wisdom of the entire crowd. “Everyone thinks…” is a common start to negative feedback.

The analytical sceptic will ask “Where is the proof? Show me the data!” Of course, you will produce it, spun around your own analytical bent. It will not be enough, because social data is never enough, just read any social media / technology survey or report. Measurement is ugly. Ultimately, the results of your social technology project will come down to someone (hopefully you) saying something like:

  • It is working. I know it.
  • It will work, I can feel it.
  • We have to do it anyway, so let’s persevere.

Or else, it may go something like this…re-action

“What the hell is going on round here? Get me that new-fangled technology nobody in here so we can revert back to the old system NOW!”


In the reading I have done and the experience I have in the Yammerverse, social networks will have a 20% resister cohort. Being a part of the Yammer Customer Network has been one of the richest learning experiences of my life, as we move forward alongside fellow travellers, learning from each other as we go.

Then, when we meet resistance, often we can say “oh, yeah, I get that. I have heard that before,” rather than react in defence of our belief in social.

After a while, one learns to breathe, deeply, more easily, when reaction comes. We are more likely to listen and to work constructively on the issue at hand than defend our expert opinions.

We may even be more willing to admit we made mistakes, we took (too many) chances, we got lucky.


←This Much We Know.→

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s