Be careful of organizational swear words. (maybe it’s “Agile!” or “Disruption!”).
The kind of words that are always used with quotation marks and a roll of the eyes.
Instead, listen hard for the organizational words and ideas that matter, that have the ear of the bigwigs.
- What headers appeared a lot in the last strategy plan?
- Does the CEO have a go-to call-to-action?
- Scan the website for values and phrases that the BD guys are using to differentiate the brand.
Then use them. (Hey, maybe it’s “Agile!” or “Disruption!”) 🙂
Turn them into weapons for your own disorganzing tendencies. They won’t know what hit them.
This Much We Know.