When you are at the edge – of the ocean, of the cliff – you have a long horizon. 

You can see for miles. You see the weather front rolling in. You see the change in conditions; you call to those behind you:

“Ahoy!”

The same is true inside your company. 

You need the edge worker to forewarn, to paint a picture of how the world is changing. 

Counter-intuitively to many leaders, this edge worker should be encouraged to move forward and away.

This means embracing a kind of cognitive dissonance: 

look for those who are moving in new directions, maybe even away from the organization, and see if that is your company’s new tomorrow too.

#edgeworker

This Much We Know.