The usual awesomesauce from @brainpickings – this time in reviewing Debiie Millman’s Brand Thinking. And, at TMWK, we do think about brand.

We think brand is about defining how your particular genius: “This is why you need me” in the context of your employer conversation; “This is how I am my best” in relation to anyone understanding you better.

As the article breaks down, there is much tension in the discussion of “brand” meaning. I do not disagree. Professionally, it is a term that, when injected into conversation, will equally have people leaning in and openly grimacing.

As individuals (versus companies whose very existence might rely on it), we can ignore the word. Focus, instead, on the actions, on the promises. Make it personal. Make it social. Make it human.

←This Much We Know.→