Tag: Synthesis

The Curious Will Inherit The World, The Future of Work2 Comments

Go Ask The Person Of Whom You Are Least Certain

ThisMuchWeKnow

Picking on yesterday’s post on entropy, I see this discussion of the cost of moving energy / data pops up in many ways. There is a lot of good writing on how weak ties are good for you. Facebook prospers by driving ‘many lightweight interactions over time.‘ These are various embraces of complexity. It seems perverse to introduce this cost of data into one’s ecosystem, but no! Entropy is good for you. From this great Fast Co article, In information theory, “entropy” is the term used to describe how much actual information there is in any given set of data; … Continue reading Go Ask The Person Of Whom You Are Least Certain

Story + Narrative, The Curious Will Inherit The World3 Comments

When I Grow Up I Want To Be A Flâneur

ThisMuchWeKnow

How could it be that this word, this idea, this approach to life has passed me by all these years?! Fuck fireman, astronaut or Prime Minister, a flâneur is who I want to be, it’s a flâneur’s life for me. Of course, wikipedia has all the details. It is long, sumptuous, beguiling: a literary type from 19th century France…[i]t carried a set of rich associations: the man of leisure, the idler, the urban explorer, the connoisseur of the street. Susan Sontag describes the photographer / flâneur as an armed version of the solitary walker reconnoitering, stalking, cruising the urban inferno, the voyeuristic stroller who discovers … Continue reading When I Grow Up I Want To Be A Flâneur

Personal Branding, Story + Narrative1 Comment

Dissecting Your Personal Brand: Synthesizing Your AwesomeSauce

ThisMuchWeKnow

This is where the hard work begins, and the pay-off too. You have a ton of data, and several interesting ideas to play with. Perhaps your brand has a theme to it. You have a beautiful BrandBoard to share! Now what? Well, now we synthesize. This means distilling down all the brand content into 2-3 core ideas around which you can build a story. Although you brand might skew in a particular direction – mine is a heavily head brand – it does not mean you have no skills in the other Head-Heart-Hand elements. When you meet people, generally you … Continue reading Dissecting Your Personal Brand: Synthesizing Your AwesomeSauce

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Dissecting Your Personal Brand: 180 Degree Peer Review

ThisMuchWeKnow

I have received a 360 degree peer review – a very interesting process of understand the good, bad and ugly about myself. Illuminating. Personal branding is not 360 feedback. It is 180 degree feedback – it looks forward into the marketplace; it does not (generally) look behind the curtains at the malignancy and maleficence within us all. Save that for the psychologist’s couch, please. No, we want input from your cohort about how great you are, to drive your brand to new heights and to either agree or challenge your own thinking about how you show up. Seeing Eye To Eye. Generally, I … Continue reading Dissecting Your Personal Brand: 180 Degree Peer Review

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Dissecting Your Personal Brand: Personality Tests

ThisMuchWeKnow

At TMWK, we do not pretend to be psychologists. We are marketeers! We want to develop a brand with you in the most powerful and meaningful way. We do not want to tell you who you are – that’s your job. We provide some inputs, and the stimulation. So, if you have “personality tests” from other sources, we can add those in – we like data, the more the merrier, because in much data we see patterns, themes emerge, and from that – your brand essence. So, I have nothing particular to add about these tests other than – it’s … Continue reading Dissecting Your Personal Brand: Personality Tests

Personal Branding1 Comment

Personal Branding: Are You A Head, Heart, Or Hand Brand?

ThisMuchWeKnow

When you think about branding, synthesis is critical. You cannot be all things to all (wo)men. You have to choose where your brand stands in the marketplace: niche, low-brow, action, sophisticated, smart, edgy? It cannot be them all. Moreover, there is no wrong place to stand in the marketplace. Just stand somewhere, and sell your wares. [In MarComms, many of us suffer from the curse of the Generalist – where it is impossible to articulate one’s brand in any way other than “I do a bit of everything.”] This plays out when we delve into personal branding. Most people orient … Continue reading Personal Branding: Are You A Head, Heart, Or Hand Brand?

The Curious Will Inherit The World, The Future of WorkLeave a comment

Working Out Loud is Preposterous And Profound

ThisMuchWeKnow

Today, it’s all about networks, something you were most likely not taught about in school. This means that most of our education is useless in understanding the world as it currently exists. Yes, useless. The always erudite and coherent Harold Jarche is in a straight-to-the-point mood in this article on the need for network fluency. Yes, we need to build fluency in how networks operate, and our very active role within them, as they usurp organizations and tribes as the most powerful force in our communities and workplaces. However, it is a single sentence within the article that got me … Continue reading Working Out Loud is Preposterous And Profound

Social Business, Story + Narrative, The Future of WorkLeave a comment

#RelentlessHumanity: Take 3

ThisMuchWeKnow

I am working out loud on this blog. This means the content and much of the thinking is a work in progress. The work is the learning, and the learning is the work, as Harold Jarche says. One concept I am trying to better articulate for myself is how to have better conversations about the connected enterprise, and the (social) technology that drives us towards the future of work. Currently, these conversations are too technocratic: which service does what, how cool every piece of tech is, how a vendor can deliver a perfect intranet of things, even. Wrong approach. Where … Continue reading #RelentlessHumanity: Take 3

Social Business, The Future of WorkLeave a comment

3 Ways Enterprises Need To Up Their Game: Give Choices, Make Changes, Take Leaps

ThisMuchWeKnow

Ten years ago, the enterprise was 5 years ahead of the consumer in its technological service offering and systems set up. Now, the consumer of 5 years ahead of the enterprise. Thank you, Apple et al. It is time for the enterprise to catch up and serve colleagues (as customers / consumers). Let’s see how, by working backwards from outputs to inputs. Consumers demand choice. This means the types of device they use (BYOD); and in how they work: Out loud – sharing their voice Collaboratively – with existing and new (self-formed) teams As a peer leader – subverting hierarchies leveraging their … Continue reading 3 Ways Enterprises Need To Up Their Game: Give Choices, Make Changes, Take Leaps

Personal BrandingLeave a comment

My Personal Brand: Revisited. Being The Best In The World At *THIS*

ThisMuchWeKnow

It is time to revisit my personal brand.  We have been developing the personal branding system to fully synthesize the input elements and to get to the brand essence. The BrandBoards have been redesigned to better illustrate this. What is that essence? A bit of Head – Heart – Hand. Usually, people have a brand essence clearly in one of the HHH camps. This is good news. Here is where you make the biggest difference; how you show up BIG. Mine, very clearly, is a HEAD brand. I do my best work by thinking; intellectualizing. It does mean I cannot … Continue reading My Personal Brand: Revisited. Being The Best In The World At *THIS*