We recently hired someone for the team, and there were two commonalities to those who applied: everyone was a great writer, and pretty much no-one excelled at video production / post-production. This is a problem, because writing is a dying … Continue reading Writers Need Not Apply: Videographers Win The Future Of Work
Is the saying clean desk, dirty mind? No, that can’t be right. Cluttered desk, cluttered mind? Anyway, the cubicle space is a revealing one. There is intimacy there, a cocoon. I rather prefer the idea of hotdesking, because it gets … Continue reading This Much You Know: What You Can Learn From My Desk
Thinking of telling great(er) stories and in need of direction and inspiration…turning to Peter Matthiessen is often a good idea. This from an interview with him: “E. M. Forster made that wonderful observation that good writing is administering a series of tiny astonishments. The astonishments aren’t things you never knew. What they are is sort of the first articulation of something you knew but you’d never seen set down in print. And you say, Ah, yes! How true.” We are all looking at content marketing and asking, “What is the content?!” Well, let’s look for those tiny astonishments, no? It … Continue reading Content Marketing: A Series Of Tiny Astonishments
This Much We Know 