The Brand Follows The Work. YES.
The always excellent Nilofer Merchant has a great piece in HBR this week on getting the right focus about your personal brand. She argues that brand-as-marketing misses the point. Your brand should be the essence of what you offer. The brand follows the work. It should answer these two questions: What is it you care about? How will you find and work with allies? Agreed. At TMWK, we say your personal brand is a calling card that says: “Let me show you what I can do.” “I am part of the solution. I can help. Let’s talk.” [In times of flux], … Continue reading The Brand Follows The Work. YES.