She argues that brand-as-marketing misses the point. Your brand should be the essence of what you offer. The brand follows the work. It should answer these two questions:
- What is it you care about?
- How will you find and work with allies?
At TMWK, we say your personal brand is a calling card that says:
“Let me show you what I can do.”
“I am part of the solution. I can help. Let’s talk.”
[In times of flux], people will say, in return, “Thank you.”
Merchant calls this onlyness.
←This much We Know.→