Observations On The Future Of Work: Logarithmic Vs. Linear

Everything is beta, folks. The future of work (for communicators) is a crazy messed up dystopia – unless one prepares, builds new muscle, sloughs off dying practices.

I shared this prognostication last week at a talk to communicators in Vancouver, and advised they follow the general principle of antifragility: it is better to do what you cannot explain than explain what you cannot do.

I have observed several rationales for why a) I have changed my practices; and b) others should consider doing the same…

The first of which is change is happening at logarithmic scale. Moore’s Law goes way beyond chip processing power.

moores-law

Vala Afshar shared this visualisation of Moore’s Law between 1993 and 2013 on twitter recently – fantastic!

exponential

But here’s the thing: many people want to work in a linear fashion. Most communicators (or workers) I meet are GIGOers – garbage in, garbage out. They seek an input that maps to an output. They want balance in each side of the equation. A place for everything and everything in its place. Utterly unattainable.

The embrace of exponentiality is critical. Making inputs scale is crucial. Data, information, content (even life) – everything is moving too fast to control it, own it, police it.

In the next post I will share three observations about tools – and how communicators need to let go of control; how they need to jump into the fast-moving stream of data.

←This Much We Know.→

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