Manifestos should be uncomplicated, simple to follow. They should end with an invitation to step right this way.

The #unSquirrel Manifesto has its first follower, the always shiny, happy Austen Hunter. And his #unSquirrel share is PERFECT.

@ThisMuchWeKnow recruitment advice: attitude, intellect, knowledge …in that order (from @LassySD) #unSquirrel pic.twitter.com/2cEPmMPfNR

— Austen (@AustenHunter) May 19, 2014

There is no great need to dissect why it is a perfect #unSquirrel (each #unSquirrel should be given away lightly, with little fanfare or expectation), but a few things that struck me:

• Austen learned something and made a scribbled note
• he shared it simply, with little overhead
• he connected two people in his network through the content
• I was able to backfill with a link to some data I had previously #unSquirreled.

• @AustenHunter @LassySD most excellent. Please look at this for rough agreement, via the brilliant Dee Hock: http://t.co/0VBcZuzaVt…

  — Jonathan Anthony (@ThisMuchWeKnow) May 19, 2014

• and so it goes on…

It is in these small actions, massively scaled through networks, that we change the world. Boom!

←This Much We Know.→