Yesterday, I wrote about the risk knowledge workers have to stay relevant in the face of computerisation. They must invest in new creative and social skills and move up the value chain where computers are yet to tread.
What does this embrace of change and constant learning take? Is it talent? Well, talent ain’t no bad thing. But what really counts is attitude. An embrace of change and the opportunity it affords (which might be survival…) will get you far.
As usual, Seth Godin has prescient advice:
An organization filled with honest, motivated, connected, eager, learning, experimenting, ethical and driven people will always defeat the one that merely has talent. Every time.
The best news is that attitude is a choice, and it’s available to all.
Working in MarComms / social business, the need to embrace the new, to reskill, to upgrade is ever-present. Because there are no barriers to entry in this field (an internet connection and some attitude is all it takes to become a ‘guru’) I expect to see some action in every job applicant in this field (aka Intern Alert!).
So, the world is changing fast and there are risks and conundrums everywhere, but a willingness to move forward, embrace change, and to learn-unlearn-relearn will get you a long way.
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