This one is simple. The Cluetrain Manifesto got it dead right 15 years ago: “All markets are conversations.” It will be several more years before all businesses understand this, but why not get ahead of the curve and get involved?

Blog, tweet, share, converse, research. Build a deeper network of contacts, experts, (non) believers. Develop your perspective, challenge your own orthodoxy. This is the nature of social…

How do you ‘do social’?

Think of the social space as ‘small pieces, loosely joined.’ Deliver ‘many lightweight interactions over time‘ to manage attention. Understand that social opportunities are available for ‘everyone, anytime, everywhere, for anything.’

“Participation changes people fundamentally,” Cluetrain counsels, so be prepared to work differently, be prepared for new, uncharted journeys, perhaps even quantum change. This is the nature of social…

←This Much We Know.→