The MarComms team at Teekay is small and mighty (basically 5 people, no agency support); and works in perpetual beta mode. We are pushing hard, and breaking through to uncharted territory of what a modern MarComms team can do and … Continue reading 5 Ways We Are Redefining Modern MarComms
If you have read the Work Out Loud approach of John Stepper, you will see that you need to start simple in your quest for relevance and network building, those attributes that are the modern bellweathers for meaningful work. The … Continue reading Before You Can Lead, Try To Follow #14Actions
Or, How John Hagel, David Armano, Hugh MacLeod and Harold Jarche Kickstarted Me. Here’s how it began. 2011 Back story: In my MarComms job, I had two projects front of mind – launching an Enterprise Social Network (we were the first company in the world to completely replace our intranet with Yammer) and developing a bunch of infographics on business performance (turning heavy PowerPoint slides into something more digestible). Independently, I was mentoring some young communicators who were trying to work out their pitch and career paths. I spent a lot of time thinking about these topics; with plenty of online … Continue reading What Does A Friend Look Like In The Age Of Social?
Magical slideshare from Mark O’Toole, and I concur with them all: We have too many applicants who have done too little to showcase their skills in social media, when there are ZERO barriers to entry. Boo. Here’s what I said about it before, echoing the above presentation. Luckily, we have had great people too, like Kitty Chan and Lillian Chow. Hooray. ←This Much We Know.→ Continue reading Intern Alert! 11 Reasons He Will Not Hire You…
Media may be the new Brand, but it doesn’t mean everyone gets it. Maybe times have changed, but here is a 6-7 word sentence that has failed more often than it has succeeded: “I need budget / resources for social media.” For some corporate executives it is hard to imagine two more frivolous words / concepts. Social + media = fail. One way to build muscle and confidence, and circumvent denigration of the MarComms work at hand, in conversation with executives is to reframe it more centrally to the business mandate. One small, meaningful move is to stop talking about social media … Continue reading “Social Business” Is The New “Social Media”