This category design case study is about getting ahead of the organization, especially around change. Show leadership, be an exemplar. Bring the team with you on the journey to the emergent service offering. Here are the other case studies: Intro … Continue reading Category Design Case Study III: SCALE Everything.
I have been unemployed a couple of times in my adult life; as well, I had a couple of periods of under-employment. It is good to have context by which to judge the good times, those times when one finds … Continue reading Job 4 Life.
I am a generalist. A slice of talent and a dollop of white male privilege has created a monster that can move around in various institutional environments adding value here, there and everywhere. Being a MarComms professional means I can work … Continue reading Personal Journey Mapping
Stretch Towards Everything. This is the second case study of seven, reviewing how category design can generate outsize organizational outcomes. This post, we discuss how we can dissipate boundaries inside an organization, and with external stakeholders. We are all on … Continue reading Category Design Case Study II: Get In The FLOW.
COVID times have impacted all of us; buffeted us. Everyone has had to bounce back in some way. We respond. This is the reaction. Hopefully, the response to it has not taken all our energy. There is an opportunity too, … Continue reading COVID Diaries Week 30: White, Male Privilege.
I introduced the idea of communications and culture category design last week. A reminder as to its definition: A way to create and frame a new service or product, often in an emergent or game-changing way, using the principles of … Continue reading Category Design Case Study I: Team TRUST.
I wrote a book. This week, I got my hands on a hard copy for the first time. It is a slim tome, 100 pages in total, readable in under two hours at one’s leisure. It is 10 years in … Continue reading COVID Diaries Week 29: Books.
Penultimate week of this diary, let’s consider the (sorry) state of the Canadian Licenced Producers (LPs). This week saw the beginning (or end) of another quarterly hot mess of financial results. It is so continuously bad that it has merged … Continue reading Cannabis Diaries Week 51: LP Prognostications.
The provocateur Ted Rubin once said, “Being called ‘ahead of your time’ means you failed.” I think about this often. In times where ‘disruption’ and ‘innovation’ are watchwords for success, we are always looking to move forward and ahead of the … Continue reading Dis!Organize Ep. 80: Ahead of Your Time.
Winding down my diary with a few thoughts about brands: The Health Canada marketing regime will relax incrementally – and too slowly for brand value to develop. 5 years min before marketing is the driver it can be. (This will … Continue reading Cannabis Diaries Week 50: Brand Prognostications.
We often get hiring and promotions back to front. We look for people with the existing experience doing the role, because we approach the process risk adversely, with the idea that we will therefore minimize errors. Rather, we should approach from … Continue reading Dis!Organize Ep. 75: Hiring Advice.
The last four weeks of my year-long Cannabis Diaries; and I will finish with prognostications on 4 topics that have kept me engaged this year…products, brands, LPs, and Canada. This week, the future of products. Two areas of interest to … Continue reading Cannabis Diaries Week 49: Product Prognostications.