At TMWK, we do not pretend to be psychologists. We are marketeers! We want to develop a brand with you in the most powerful and meaningful way. We do not want to tell you who you are – that’s your job. We provide some inputs, and the stimulation. So, if you have “personality tests” from other sources, we can add those in – we like data, the more the merrier, because in much data we see patterns, themes emerge, and from that – your brand essence. So, I have nothing particular to add about these tests other than – it’s … Continue reading Dissecting Your Personal Brand: Personality Tests
The number one area of reading everyone should be doing to better understand the(ir) human condition is modern advances in neurology – we have come to understand more about the workings of brain in the last 20 years than in the previous 10000 years. I remember as a Economics undergrad participating in game theory studies with my professors as they pulled apart long standing arguments about rational decision-making. It is fascinating stuff. So, when we look at your personal brand, part of the process is to reflect on how we make decisions, because it definitely informs how we show up. … Continue reading Dissecting Your Personal Brand: How Does Your Brain Work?
Who are you? How do you show up at your best? How do you make the big difference? These big questions are important ones, increasingly so in light of the changes that will be wrought on all us knowledge workers in the mid-term. At TMWK, we turn these questions into a quest to uncover and polish your personal brand. Being able to articulate your value will make a difference in how people see you; who wants to work with you; what great projects you will be a part of. How do we do it? By having you distill your crazy-ass … Continue reading When People Tell You Who YOU Are, Don’t Believe Them
[Take 1: How We Learn] [Take 2 –Selling Social Business Is Hard] Jarche explains the simple power of redundancy and repetition. As we learn in digital networks, stock (content) loses significance, while flow (conversation) becomes more important – the challenge becomes how to continuously weave the many bits of information and knowledge that pass by us each day. What we need is “A professional learning network, with its redundant connections, repetition of information and indirect communications…” The first step for an individual to participate is to create an input. Write. Share. Converse. Opine. (Dis)Agree. Add. Propose. Link. Collate. Curate. Spew. Apologise. … Continue reading Redundancy And Repetition Are Good For You: Take 3 –Blogging Is Good For You Too
You know when the President reaches 100 days of office and everyone takes a (random) step back to assess what’s what? Well, here’s mine, trying to rationalise what it is that I am trying to share with the world, after 100 posts. It all started out with a few simple premises: I know stuff; and The Future of Work (57 posts) is social, so I should share it. Preach what you do, not what you should do. I am already doing Social Business (29 posts) inside the organization as an intrapreneur, so it is a natural extension to move beyond the increasingly arbitrary boundaries of the … Continue reading The First 100 Posts: The Story So Far…
Some of the most interesting realizations I have had in developing personal branding tools are that: We cannot be all things to all (wo)men; nor do we need to be – specialization helps others understand you quicker and more intensely; Balance is still important – few people want to be empty-handed in certain parts of the required skill sets of the modern worker. Talking with participants of the TMWK BrandBoard process, invariably a person wants to showcase Head – Heart – Hand attributes. These map against: Thinking – intellection (Head) Feeling – emotion (Heart) Doing – action (Hand) Oh, what … Continue reading Everyone Wants A “Head-Heart-Hand” Brand. But Few Have One. Which Is Yours?
The last part of sponsoring disruption is to <Show-Up> differently. It is about showcasing how you have worked through <Model> <Upskill> <Bulk-Up> <Polemicize> and WOW – look at me now! Prove that it was all worthwhile. By now, you are working differently, networking more, have more knowledge at hand and beyond your fingertips. You are social. Hey, maybe even people like you more (no promises there). You made some bold promises and you delivered them. Now, take it to the proverbial NEXT LEVEL. Yes, it’s that time. The NEXT LEVEL You have moved through the disruption and are modelling the … Continue reading Sponsor Disruption 5: Show-Up
This is where the personal branding rubber hits the road. Telling stories is as old as the hills; bizarrely, in our professional lives we are not used to telling stories about who we are, how we show up. We externalize everything. I mentioned before that our business profile becomes an out-of-body experience. At This Much We Know, visual narrative is our thang. We think holistically, we look for the greatness, your greatness, and we keep it F.R.E.S.H. So let’s consider the next iteration of visual personal branding: Automated online tools Resume infographics Narrative infographics Planning tools Narrative Infographics Infographics are … Continue reading “Yes!” Personal Branding: Narrative Infographics
Personal branding is about trying to help others in our network to understand us – to ‘get to “Yes!”‘ Four useful ways to skin this cat are: Automated online tools Resume infographics Narrative infographics Planning tools Resume Infographics Fast Company had an excellent article on the growth in visual resumes using graphic design templates and, presumably, oversight from graphic designers. Making something look cool, and bespoke, gives the content the ‘feel’ of quality. HR commentators on the Fast Co. article made the point that resume software in large corporations cannot interrogate ‘design work’ – they are parsing words via OCR … Continue reading “Yes!” Personal Branding: Resume Infographics
There is a default way to start a blog. It goes something like this: “Welcome to my blog! “So, I’ve been [experimenting with X for a while / practicing X for many years] and I thought it was about time that I shared some of my stuff with [“the Universe” / “my fellow enthusiasts” / “y’all”]. “This blogging is all a bit new to me, so please don’t be too harsh. I will try to post regularly, but I do have a life! LOL! I hope you enjoy it. Please feel free to comment below. I look forward to hearing … Continue reading This Is How It Always Begins…”Welcome To My Blog”