Or, How John Hagel, David Armano, Hugh MacLeod and Harold Jarche Kickstarted Me. Here’s how it began. 2011 Back story: In my MarComms job, I had two projects front of mind – launching an Enterprise Social Network (we were the first company in the world to completely replace our intranet with Yammer) and developing a bunch of infographics on business performance (turning heavy PowerPoint slides into something more digestible). Independently, I was mentoring some young communicators who were trying to work out their pitch and career paths. I spent a lot of time thinking about these topics; with plenty of online … Continue reading What Does A Friend Look Like In The Age Of Social?
We are looking again at how resumes are being usurped by beautifully simple apps <like this and like this> and smart, forward-thinking individuals whose personal brands are showing the way to the future of (finding) work. I realised that, in a previous post on personal brand resumes, I had broken the link to the best example of an infogrpahic resume I had so far found. So, here it is again. Not the most beautiful, but so clever in taking people on a journey of discovery. And that is the narrative secret to branding success. Source: michellemagoffin.com via Michelle on Pinterest … Continue reading The Resume Is Dead – Part 5
To finish the thought, the discussion here has moved from the transliteration of a standard resume / CV to an automated visual version of the same; on to a deepened, hand-crafted version; then to a visual narrative reworking of your brand story. Now, we plan. As mentioned in the last post, moving beyond the resume as a chronological list of past experiences to make it something that lives and breathes – that is the interesting work at hand. Career Planning A couple of interesting online tools help us out here. Firstly, resum.up – a career roadmapping tool. Transparently, it place your … Continue reading “Yes!” Personal Branding: Planning Tools
This is where the personal branding rubber hits the road. Telling stories is as old as the hills; bizarrely, in our professional lives we are not used to telling stories about who we are, how we show up. We externalize everything. I mentioned before that our business profile becomes an out-of-body experience. At This Much We Know, visual narrative is our thang. We think holistically, we look for the greatness, your greatness, and we keep it F.R.E.S.H. So let’s consider the next iteration of visual personal branding: Automated online tools Resume infographics Narrative infographics Planning tools Narrative Infographics Infographics are … Continue reading “Yes!” Personal Branding: Narrative Infographics
Personal branding is about trying to help others in our network to understand us – to ‘get to “Yes!”‘ Four useful ways to skin this cat are: Automated online tools Resume infographics Narrative infographics Planning tools Resume Infographics Fast Company had an excellent article on the growth in visual resumes using graphic design templates and, presumably, oversight from graphic designers. Making something look cool, and bespoke, gives the content the ‘feel’ of quality. HR commentators on the Fast Co. article made the point that resume software in large corporations cannot interrogate ‘design work’ – they are parsing words via OCR … Continue reading “Yes!” Personal Branding: Resume Infographics
In the last post, I posited that we need to move beyond the traditional resume / CV. Why? Because we need some virality in our (extended) network in order to hook others’ interest. We need to think (more) visually because the world operates in an increasingly visual orientation; and people are visual thinkers (at least, 80% of us are.) Number data is processed via left-brained, analytical methods. Visual ideas, hooks are processed via right-brained, creatives means. If we can marry the language hemispheres of the brain, we can provide compelling data and stories to our audience. We can stand out … Continue reading “Yes!” Personal Branding: Online Tools