I wrote awhile back (about addressing the forces of social business in organizations) how technology is not the solution, people are. I titled one section People > Potatoes.

According to the great techno-bible Life, The Universe and Everything:

“It is a mistake to think you can solve any major problems just with potatoes.”

And yet we keep trying to, including the great people of the US Potato Board, who recently pondered how relevant potatoes are in the lives of Millennials. Marvellous.

“To stay relevant & increase demand…it’s critical to understand #Millennials & how potatoes fit into their lives” http://t.co/jOP0sakp1y

— Jonathan Anthony (@ThisMuchWeKnow) December 30, 2014

Good luck, all potato marketers, everywhere.

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