The genius that is Twitter Tom Peters is incredible. In that succinct, short puff of writing, he is able to create dynamic conversations and information flows that include many participants.

This tweet was the outcome of making a statement and then curating others’ inputs about active participation. Indeed, it was active participation about active participation. Great. It began with the big three, and quickly resolved around a big six (perhaps, if twitter had longer character posts, it may have grown further!)

This was created in real time, with an unknown but leaning-in audience.

Why is this important? Not so much for the actual content – although rich (and it includes one of my favourites: “How can I help?”). I share it because I imagine what feats of communal trickery could be achieved if I could harness the tool in that way. This is the collaborative economy up close and personal. It is an enticing place to work.

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