I like modern art.

I like it because it is open, available, simple, of the people, with zero barriers to entry. It can capture the cultural zeitgeist, it invites people in to nose around, to have an opinion, without judgment. Modern art does not preclude, it is not stuffy, although it can carry the whiff of insider joke, a certain knowingness.

I have a piece of modern art on my kitchen wall. How do I know it is modern art? Because it is a dish cloth on which is printed

“modern art = I could do that + yeah, but you didn’t.”

See? Modern art.

I glanced up at it when writing some blog posts, and I realized: social networking is the modern art of the business world.

There are zero barriers to entry, there is a daily opportunity to ride the meme, and you are invited in to play, with few rules of engagement and an open interpretation of successful outcomes. And, there are insider nudges and winks.

Then I thought about the people who hate modern art because “anyone could do that!” Compare that with the scoffers who hate social because “I don’t want to know what you had for breakfast!” Bingo.

#SocBiz = I could do that + Yeah, but you didn’t.

Cue: look of disgust from the hater; a sly wink from the insider.

←This Much We Know.→