I introduced the idea of communications and culture category design last week. A reminder as to its definition: A way to create and frame a new service or product, often in an emergent or game-changing way, using the principles of … Continue reading Category Design Case Study I: Team TRUST.
I very much enjoy working within my team, as a team. Like a stuck record, I repeat the refrain, as we debrief a win or plan a project: this is how we scale. We are a small, tight team that … Continue reading A Team That Scales, Goes BOOM!
You may have already seen the video doing the viral rounds of 20 strangers kissing. It is recommended viewing, and not just because the marketer in me knows a good meme when he sees one. (and ok, it ends up that it was done for a fashion shoot, but that is besides the point…) It is an incredibly touching video, both for the viewer, invited into an intimacy, and for the participants who are shown in their gawky, honest humility. The word that rested lightly atop it all throughout was TRUST. With no back story or commonality with each other, … Continue reading The 10 Things I Learned About Social Business From 20 Strangers Kissing
Social = Relationships = Trust “… when we embed this new social language — words such as collaboration and purpose and community — into our discussions, value creation will flow. Relationships are to the social era, what efficiency was to the industrial era. And we all remember what relationships are built on, don’t we? Trust. After decades of building business on capital, oil, land and silicon, trust will be our foundation for what we create next.” – Nilofer Merchant via Wired ←This Much We Know.→ Continue reading Social = Relationships = Trust