Tag: Manifesto

Personal Branding, The Future of Work9 Comments

4 Manifestos To Live By… #2 – The Cult Of Done

ThisMuchWeKnow

Manifesto: a new idea with prescriptive notions for carrying out change. ++++++++++++++++++++++++++++++++++++++++++++++++++ Manifesto 1 – Cluetrain. Manifesto 2 – Cult of Done. A core part of my personal brand is embracing the concept of 80-20. You can get 80% of the way there with 20% of the total effort. This is (usually) enough. Conversely, to get towards “100” takes immense effort – time, money, focus. Especially in times of increasing change and cognitive dissonance. I have rolled this brand element into the embrace of Velocity – @ speed, with direction. Working at velocity, rarely do you nail it first time. … Continue reading 4 Manifestos To Live By… #2 – The Cult Of Done

Social Business, The Future of Work7 Comments

4 Manifestos To Live By… #1 – Cluetrain

ThisMuchWeKnow

Manifesto: a new idea with prescriptive notions for carrying out change. ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ For me, social business began with the Cluetrain Manifesto. If you are in the business of social, you need this guide. It begins a simple declaration that, perhaps, is enough: All markets are conversations. Beautiful. There are 95 declarations, proclamations, promises, urgings. The other thesis most profound in my work is: 10. Participation in a networked market changes people fundamentally. I use this phrase whenever I present on enterprise social networks (ESNs). When we move towards social, there is no going back, for better or worse. We see … Continue reading 4 Manifestos To Live By… #1 – Cluetrain