Tag: Cluetrain Manifesto

The Curious Will Inherit The World4 Comments

4 Manifestos To Live By… In Summary: Be Curious

ThisMuchWeKnow

Manifesto: a new idea with prescriptive notions for carrying out change. ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Manifesto 1 – Cluetrain. Manifesto 2 – Cult of Done. Manifesto 3 – Passionate Creative Worker. Manifesto 4 – Incomplete Manifesto for Growth. Manifesto oh! – Dogme 95 A Manifesto for Curiosity Where do manifestos lead us? The ones that are directive and certain never take us to their supposed destination. The ones that are open-minded and generous and forgiving – they take us where we need to go. Destination uncertain, but worthwhile. The easiest way to summarize my manifesto is to volunteer this: Be curious. In my 40s I am rediscovering my … Continue reading 4 Manifestos To Live By… In Summary: Be Curious

Social Business, The Future of Work7 Comments

4 Manifestos To Live By… #1 – Cluetrain

ThisMuchWeKnow

Manifesto: a new idea with prescriptive notions for carrying out change. ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ For me, social business began with the Cluetrain Manifesto. If you are in the business of social, you need this guide. It begins a simple declaration that, perhaps, is enough: All markets are conversations. Beautiful. There are 95 declarations, proclamations, promises, urgings. The other thesis most profound in my work is: 10. Participation in a networked market changes people fundamentally. I use this phrase whenever I present on enterprise social networks (ESNs). When we move towards social, there is no going back, for better or worse. We see … Continue reading 4 Manifestos To Live By… #1 – Cluetrain