When you think about branding, synthesis is critical. You cannot be all things to all (wo)men. You have to choose where your brand stands in the marketplace: niche, low-brow, action, sophisticated, smart, edgy? It cannot be them all. Moreover, there is no wrong place to stand in the marketplace. Just stand somewhere, and sell your wares. [In MarComms, many of us suffer from the curse of the Generalist – where it is impossible to articulate one’s brand in any way other than “I do a bit of everything.”] This plays out when we delve into personal branding. Most people orient … Continue reading Personal Branding: Are You A Head, Heart, Or Hand Brand?
Who are you? How do you show up at your best? How do you make the big difference? These big questions are important ones, increasingly so in light of the changes that will be wrought on all us knowledge workers in the mid-term. At TMWK, we turn these questions into a quest to uncover and polish your personal brand. Being able to articulate your value will make a difference in how people see you; who wants to work with you; what great projects you will be a part of. How do we do it? By having you distill your crazy-ass … Continue reading When People Tell You Who YOU Are, Don’t Believe Them
It is time to revisit my personal brand. We have been developing the personal branding system to fully synthesize the input elements and to get to the brand essence. The BrandBoards have been redesigned to better illustrate this. What is that essence? A bit of Head – Heart – Hand. Usually, people have a brand essence clearly in one of the HHH camps. This is good news. Here is where you make the biggest difference; how you show up BIG. Mine, very clearly, is a HEAD brand. I do my best work by thinking; intellectualizing. It does mean I cannot … Continue reading My Personal Brand: Revisited. Being The Best In The World At *THIS*
When we discuss personal branding, using the TMWK BrandBoard approach, we talk about articulating attributes that map against head, heart, and hand. That’s how we show up, most of the time. Although we might have great strength in one of the areas, and we usually do, balance is usually important to bring people with you, and to win over others. This idea has increasing currency in business circles too: Nilofer Merchant is a great writer and leader in the social business space. In a recent interview with Stowe Boyd, she spoke her truth: “Work has often been the place of the … Continue reading How Do We Show Up (Most Of The Time)? With Head – Heart – Hand.
Some of the most interesting realizations I have had in developing personal branding tools are that: We cannot be all things to all (wo)men; nor do we need to be – specialization helps others understand you quicker and more intensely; Balance is still important – few people want to be empty-handed in certain parts of the required skill sets of the modern worker. Talking with participants of the TMWK BrandBoard process, invariably a person wants to showcase Head – Heart – Hand attributes. These map against: Thinking – intellection (Head) Feeling – emotion (Heart) Doing – action (Hand) Oh, what … Continue reading Everyone Wants A “Head-Heart-Hand” Brand. But Few Have One. Which Is Yours?