Winding down my diary with a few thoughts about brands: The Health Canada marketing regime will relax incrementally – and too slowly for brand value to develop. 5 years min before marketing is the driver it can be. (This will … Continue reading Cannabis Diaries Week 50: Brand Prognostications.
As of June, 2020 edibles made up 12% of the total Canadian cannabis market. It will surely overtake extract products (14%) by the next update. Given the challenges to get to production by most LPs, this is optimistic news. It … Continue reading Cannabis Diaries Week 40: Let’s Eat.